
In the guide you’ll learn:
- How to create a Business Page from scratch, or
- How to audit your existing Page against best practices
- How to name and categorize your page
- How to add your business information and a Vanity URL
- Profile and Cover Photo best practices and tips
- About the CTA Button
- About adding a persuasive and on-brand About & Story
- Ideas for promoting your new Page
- Recommended online training for Page success
Written by a digital marketing consultant and digital agency owner, this guide provides over 20 years’ of wisdom and insights into the best practices for building and optimizing a Facebook Business Page.

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